This Advert is making rounds on Televisions, where two adolescents,
a boy and a girl go for Family Planning services to a medical centre and were given
contraceptives since December 2020. The advert is usually broadcasted on NTV during
Prime Time, the News Break for NTV Akawungezi and NTV @9. It's also randomly played
on NBS TV and Bukede TV among others.
and then comes NBS TV news
Looking at the Harmful Concepts viz: 3, 4, 9, 10 and 11 (https://www.comprehensivesexualityeducation.org/how-cse-harms-children/
) , it's is evident that the TV adverts are promoting CSE. And thus the Broadcasts:
1. promotes high risk sexual behaviors
2. promotes sexual pleasure and promiscuity among adolescents
3. encourages adolescents to experiment sexually
4. promotes contraceptives to adolescents without informing them of
their failure rates.
5. promotes disrespect for parents
and religious and cultural values.
6. promotes sexual counseling,
information or services to minors without parental consent.
Please note that CSE was banned by Parliament in August 2016. Thus
such broadcasts are unlawful in our country
Using the CSE Harmful Elements Analysis Tool (https://www.comprehensivesexualityeducation.org/15-harmful-elements-of-cse/
), findings reveal that the TV Advert:
1. Sexualizes Children. Normalizes child sex or desensitizes children
to sexual things.
2. Promotes Sexual Pleasure. Encourages children to seek out sexual
pleasure.
3. Promotes Premature Sexual Autonomy. Teaches children they can choose
to have sex when they feel they are ready or when they find a trusted partner. Fails
to provide data about the well-documented negative consequences of early sexual
debut. Fails to encourage sexually active children to return to abstinence.
4. Fails to Establish Abstinence as the Expected Standard. Fails to
establish abstinence (or a return to abstinence) as the expected standard for all
school age children.
5. Promotes Contraception to Children. Encourages the use of contraceptives,
while failing to present failure rates or side effects
6. Undermines Traditional Values and Beliefs. Ecourages children to
question their parents’ beliefs or their cultural or religious values regarding
sex.
7. Undermines Parents or Parental Rights. Encourages children they
have rights to confidentiality and privacy from their parents. Teaches children about accessing sexual commodities
or services, including contraceptives, without parental consent.
It is evident that the TV Advert contains [ 7 out of 15 ] of the harmful elements typically found in CSE curricula or materials. The presence of even one of these elements indicates that the analyzed materials are inappropriate for children. Having several of these elements should disqualify such Adverts on TVs.
Raise a public outcry, engage UCC
Alex Wesigye
I also as a parent condemn the advert as being a promotion to sexual inducement in minors before their time. I expect such education to be at Health centres for those who are already in marriage and need such services other than promoting it over media corrupting the minds of the innocent minors.
ReplyDeleteThank you.
Thanks Alex, I have watched this from my living room, discussed it with household members and wondered how.our MOH even allowed such a disastrous advert to keep running.
ReplyDeleteYes, I will share and pray there will be a loud outcry against such going forward.